Digital Marketing Course
What is Digital Marketing?
Digital marketing is advertising through digital channels such as website, social media, search engine, emails and mobile apps. Many companies are going digital with there business in order to get in the eye of masses without paying much as compare to offline advertisement campaigns.
In simplest terms, digital marketing means marketing your products and services using the internet and digital media as the medium.
Parts of Digital Marketing
- Website design
- Search engine optimization
- Social media advertising
- Social media management
- Pay-Per-Click advertising
- Email marketing
- Content marketin
3 Reasons Why Digital Marketing can help you to grow your Business
1. Wider reach and geographical expansion:
Expanding your business to a new geographical location using traditional marketing strategies is a tiresome and time-consuming task.
By applying suitable Digital marketing plans, one can easily expand their business to new areas and locations without any terrestrial hurdles. Digital marketing campaigns can be set up easily and in no time, they are extremely flexible and you can target your kind of audience without any hassles.
Small and medium businesses don’t have huge capitals to spend on different channels of marketing. TV ads are very expensive, and so are the charges of billboards and print ads.
All businesses do not have so many funds to spend on marketing their business. This is where Digital ads play a major role, Digital marketing plans do not require huge capital and they have the ability to reach a wider targeted audience at a lower cost.
Digital Media Marketing solutions provide businesses with improved and considerably cost-effective marketing channels which communicate more efficiently, converting a large number of target audiences.
3. Better revenues:
An effective digital marketing plan results in high conversion rates, which eventually helps the business to earn higher revenues.
Digital marketing plans help in generating much higher revenue as compared to the different traditional marketing channels.
According to Google, companies that have incorporated digital marketing plans, have 2.8 times higher revenue growth expectancy. Companies using digital marketing, have 3.3 times the probability of increasing their workforce and business.